Founder of the TTYA London label, Irene has worked with global brands including; Louis Vuitton, Apple, Nike, Universal Music, YouTube Music and has been featured in publications including I-D, Vogue, ELLE & Sunday Times Style. Irene has expanded her brand TTYA into
a lifestyle offering which now encompasses; TTYA Talks, a podcast series, cultural programming for brands and events. Utilising Irene’s global network she has curated events for Mabel, FKA Twigs, Halle Berry, SZA & Erykah Badu.